DWC ENVIROMENT Research Paper Example | Topics and Well Written Essays - 2000 words

DWC ENVIROMENT - Research Paper Example ntial district, logistic district, and reserved area for the development of commercial, leisure, and exhibition facilities (Dubai World Central, 2015). An external and external environment, target market and positioning, SWOT, and marketing mix are analysed in the paper to allow for the formation of insightful recommendations for implementation at DRC. Porter’s five forces aid in the analysis of a business internal environment through examining the influence of suppliers, consumers, new entrants, substitute products, and competitors to the organization (Porter 2008, 12). DWC provides a new technologically advanced platform of management of aviation, logistics, and other forms of business related or adjacent to an airport; it has differentiated itself from the competition and faces very low threat of entry. The need for the development of advanced infrastructure, a lot of capital input as evidenced by the development of DWC, which is estimated to costs $US 33 billion aid in deterring any new entrants. The development of the modern infrastructure at the DWC means the use of the very best suppliers of technologically advanced software and the enormity of project requires reliance on the best contractors and developers, Getting quality hardware, software, and manpower requires the payment of a steeper price that gives the suppliers power over DWC. The power of the suppliers has however been reduced using contracts, competitive bidding, and agreements but still supplies have control resulting in the moderate bargaining power of suppliers for DWC. High costs of purchase and maintenance of Material Handling Equipment are also the other factor that provides for supplies having bargaining power. DWC serves a wide market, owing to its global scale of operations, resulting in the ability of a single consumer to have considerable power to influence the decisions and pricing. Consumers lack access to a platform offering the quality and extensive services available at DWC